As the Metaverse continues to grow and evolve, businesses and content creators are faced with the challenge of navigating this new platform and finding the right tools to take advantage of its potential. Enter Omniscape (by Transmira), a comprehensive suite of products and services specifically designed to assist these market actors in leveraging the Metaverse. With CEO Robert Rice at the helm of Transmira, Omniscape is set on simplifying the understanding of the Metaverse and empowering businesses to realise its full potential.
Empowering businesses to unleash their potential in the Metaverse
Omniscape’s approach towards the Metaverse focuses on assisting businesses, brands, and creators in leveraging the potential of this new platform. As CEO, Robert Rice, explains the market is projected to generate up to $13 trillion in 10 years. Although at the moment, market actors are not clear what the right solutions are to win over large parts of the market.
Transmira’s goal is to provide a comprehensive suite of tools, products, and services that are specifically designed to aid businesses in navigating the Metaverse and to take advantage of its new opportunities. As Rice puts it, the objective is to simplify the understanding of the Metaverse for businesses and creators, and empower them to realise its full potential. Omniscape stands out for one approach in particular.
Linking the Metaverse to the Real World
Robert Rice outlines the services offered by Omniscape, which are designed to assist businesses, brands, and content creators in the Metaverse. They have a mobile augmented reality app, a virtual reality desktop application, and a 3D virtual goods marketplace, among other things. However, these words are only buzzwords to him. What sets their company truly apart is their approach to monetisation.
Transmira has developed a feature that allows it to handle Intellectual Property (IP) in the Metaverse. It allows for linking 3D objects in the Metaverse to real-world items, which creates value and utility for these objects in real life. This linking helps brands to reach their ideal users and create experiences that drive traffic and transactions in the real world. Rice’s example for this is a virtual coffee cup that Metaverse users find on the platform. This digitally collected object, however, allows them to redeem it for a real coffee at a café. As Rice points out, this is something that can only be realised on a massively scalable blockchain.
The role of blockchain and digital currency in the Metaverse
In their work on a Metaverse platform, the creators of Omniscape naturally had to deal with blockchain and digital currencies. Transmira’s CEO sums up the company’s findings as follows:
‘And when we began to look at all this, we realised that, you know, cryptocurrency is just like any other currency. It’s currency. It’s not what’s important. What’s important is the ability to transfer value or associate value.’
As value is transferred in the Metaverse and from there to the real world, it is important to make these transactions as secure as possible. This transfer of value is where blockchain comes in, as Robert Rice explains. This technology helps to secure the transactions and verify their origin, allowing for the secure tokenisation of assets.
Why Omniscape is built on the BSV blockchain
Flawless security is not the only condition a blockchain in the Metaverse must meet, as Transmira’s CEO explains. The commercial aspect in this new platform requires that transactions must also be fast, preferably near-instant, and cheap. Rice explains that his team evaluated many different blockchains and that they came both in the technical and in the business decision to the conclusion that BSV fulfils all their needs:
‘The BSV blockchain was basically the only one that could keep up with the speed and the volume that we needed. It’s highly scalable and the transaction fees are so, so minimal and negligible, half the time we don’t even pass those on to the consumer. What is 0.0001 of a penny? It almost doesn’t matter.’
eBook: Learn how to become an early adopter of the Metaverse
The concept of a Metaverse has been around since the early 90s however, it’s not until the last year or so that technology has progressed to a point where the idea is much more tangible.
Getting a firm grasp of the past, present and future potential of the Metaverse provides an opportunity for developers, entrepreneurs and businesses to become early adopters.
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